App Advisory Plus was built on the back of frustrations within Farnell Clarke. Despite having lived cloud accounting since 2009, the vast array of new apps coming to market made it impossible to keep up to date for a mid-sized accounting firm.

Whilst implementing an app stack for a client the Farnell Clarke team spent many hours trying to find an answer to integrating Receipt Bank, WorkflowMax and ApprovalMax. When multiple apps are involved it is a minefield to get to the right people to get the answers you need.  Even with a comprehensive address book of contacts within Farnell Clarke it proved a struggle.

App Advisory Plus has been designed to provide the answer for Farnell Clarke and any other accounting or bookkeeping firm that has encountered the same challenges.

Specifically App Advisory Plus has been created to support accountants and bookkeepers to deliver profitable app advisory services and deliver increased value to clients by ensuring they make the most of technology to grow their businesses.

Our first line helpdesk will provide you access to knowledgeable staff who spend everyday talking to accounting firms and App vendors, giving them unparalleled insight into the app eco-system and best practice for delivering App Advisory services.

We utilse this knowledge and insight to build educational content, and app information, presented via our independent App Directory and online knowledgebase.  Our online community lets you post questions and discuss challenges or successes with your peers.

Who's behind App Advisory Plus?

App Advisory Plus is backed by three firms expert in Cloud Accounting and Apps:

Farnell Clarke

have been at the forefront of cloud accountancy since way back in 2009. Founder Will Farnell has written and published a book on The Digital Firm and is a highly regarded speaker and commentator on the UK accounting profession particularly in respect of digital transformation. Will and his business partners Frankie and James Kay have grown and developed FC to the award winning multi site firm it is today.

Fresh Financials

are a multi award winning bookkeeping team who have operated 100% in the cloud since 2013 and 100% paper free since 2014.

Founder Emma Fox has been working in small business finance since 1995 and is currently changing the face of bookkeeping.


helps accountancy firms and their clients, navigate the always evolving app ecosystem.

Founder Jonathan Fox, has over 20 years experience in the tech industry with the last 10 dedicated to helping businesses go 100% cloud. Since 2013 he has been helping businesses from Australia, the UK and US, integrate cloud accounting platforms with best of breed apps.

Meet the team