Launch is Scheduled for November 1st 2019 | Click Here To Sign Up For Our Launch Event!

Delivering App Advisory for Accountants & Bookkeepers in Practice

The Project

We are all well aware of the changes being driven through the accounting profession on the back of technological disruption.

Accountancy firms are seeing downward pressure on traditional compliance fees and need to seek ways to replace this income from other sources. Many believe the way for firms to do this is through development of advisory services.

The cloud based accounting systems have been a catalyst for the growth of add-on Apps to help businesses automate and streamline many elements of business process. This is a key opportunity for accounting firms to support their clients and generate new revenue streams in the process. The challenge however, as with most advisory, is the acquisition of the knowledge and skills required.

To facilitate firms being able to deliver this area of advisory, we would like to introduce you to App Advisory Plus.

What is App Advisory Plus

App Advisory Plus are building a completely independent app database populated by vetted app partners who have authorised integrations with any of the leading cloud accounting software solutions including Xero, QBO, FreeAgent, Sage and KashFlow. The database will sit on a member community website and will provide a first port of call for firms looking for apps to meet specific client requirements based on platform, industry sector and so forth.

Members (accounting firms) will subscribe to the service giving access to the database, a community platform and a first line support app helpdesk. App Advisory Plus will work with vendors to provide valuable, app specific education content, as well as developing general app implementation and advisory content for members to access to help deliver advisory services to their clients. App Advisory Plus will also develop and build on existing relationships with implementation partners to assist firms in delivering effective and top quality app implementation for our members.

About us

Farnell Clarke

are a multi award winning accountancy firm having operated as a 100% cloud practice since 2009. Farnell Clarke’s founder Will Farnell has written and published a book on The Digital Firm and is a highly regarded speaker and commentator on the UK accounting profession particularly in respect of digital transformation.

Fresh Financials

are a multi award winning bookkeeping team who have operated 100% in the cloud since 2013 and 100% paper free since 2014. Founder Emma Fox has been working in small business finance since 1995 and is currently changing the face of bookkeeping.


helps accountancy firms and their clients, navigate the always evolving app ecosystem. Founder Jonathan Fox, has over 20 years experience in the tech industry with the last 10 dedicated to helping businesses go 100% cloud. Since 2013 he has been helping businesses from Australia, the UK and US, integrate cloud accounting platforms with best of breed apps.