Automate your Lead Management & Onboarding with Apps and Zapier

Do you struggle to keep on top of your pipeline, with too many manual steps to keep things up to date and progressing? You’re not alone.

  • You want visibility over your pipeline, across your team and offices, without having to manually update the stage of a lead after every activity.
  • You want a timeline history of everything that has happened so far, with all notes available in one place.
  • You want to use customised, but automated email marketing to prime your prospect to join as a client.
  • You want to automate as much of the onboarding process as possible, whilst enhancing the customer experience.

Using a combination of apps linked through Zapier you can enjoy the benefits of automated lead management and onboarding with greatly reduced or eliminated manual input for all of the boring bits.

Any combination of apps from these categories will work, and there are lots more we haven’t included here.

  • Form - Typeform / Gravity Forms / Jotform / Wufoo / Cognito forms
  • Meeting scheduler - Calendly / Acuity Scheduling / 10to8 Booking
  • Email marketing - Mailchimp
  • Sales CRM (inc above 3 categories) - Pipedrive / HubSpot / ActiveCampaign
  • Proposal and payments - Practice Ignition / GoProposal (no Zapier integration but workaround is possible)
  • Zapier - Task automation
  • Practice management - Senta / Karbon
  • Accounting platform - Xero / QuickBooks
  • Document storage - Google Drive/OneDrive
  • Data capture - Receipt Bank

We offer full service scoping, system design, implementation, and training, for a system using any combination of the above apps.

Book in a free consultation

An example of what could happen is as shown below, activities are not rigid so if things happen in a different order for you then the system can be designed to cater for that.

  1. New form submission
    a) Adds a lead into sales CRM with relevant lead source information (i.e. social media / referral)
    b) Adds a prospect into Mailchimp audience (optionally with service interest/business type etc for customised automation email campaign)
    c) Send automated Mailchimp campaign to your new lead (optionally)
  2. Prospect books a meeting using meeting link displayed at the end of the form
    a) Stage is updated to ‘Meeting Booked’ in sales CRM
    b) Optionally add event to sales CRM
  3. Proposal is made in proposal app
    a) Value and stage are updated in sales CRM
  4. Automated follow up
  5. Proposal changed after negotiation
    a) Value is updated in sales CRM
  6. Automated follow up
  7. Proposal won/lost
    a) Status is updated sales CRM
    b) MailChimp is updated to convert prospect to client, optionally tagging services that have been accepted
    c) Jobs are populated in Senta/Karbon based on services chosen in proposal app
    d) Customer details and invoice is populated into Xero / QuickBooks
    e) Google Drive/OneDrive folders are created
    f) Receipt Bank account is created (optional based on services in proposal)

Book in a free consultation

Rowan is a Zapier specialist with experience implementing lead management and onboarding solutions in accountancy practices. 

Turning App Confusion Into App Confidence

The AppsMap™ Feature and App Advisory Plus’ App Advisory Education: Turning App Confusion Into App Confidence

A guest blog by James Ashford, GoProposal.

The opportunity in the app space is so exciting. Apps are unlocking greater insights, efficiencies and profits for accounting businesses and their clients. 

But the challenge we’re now seeing is that accountancy firms are struggling to position themselves as THE app authority in the relationship with their clients, and in some cases, struggle to articulate the value of that app and what they charge for it.

This means that for many firms, apps become cost-centres rather than the profit-centres they should be.
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So what makes an accountant an app authority?

Though important, understanding the accounting data flows is not enough.

Put simply apps are tools to help a business carry out their processes. So to be an App Authority accountants must have a deep understanding of both the features of the app, alongside knowledge of how these can be applied to a client or prospect’s processes. 

An accountant may be the only professional advisor a business engages with on an ongoing basis and they trust your advice. So if you’ve recommended an app without really understanding their processes, problems and software requirements, the likelihood is that it will be poorly implemented, and this can erode the value the client sees in the relationship.
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App Advisory Plus’ App Advisory educational content, combined with GoProposal’s new feature, the AppsMap™, helps you to put a stop to this by helping you to understand clearly:

  • When to recommend apps
  • What apps to recommend
  • What App Advisory services you can offer
  • How you should charge for them 
  • How to create and present App Advisory service schedules
  • How to create a clear map of apps for your clients to see

Whilst using the AppsMap™ feature, accountants can DIRECTLY import all apps into the map from the App Advisory Plus App Directory. 

GoProposal’s AppsMap™ feature enables accounting businesses to show an overview of the direction of data flows between the apps they’re providing or recommending.

You can choose an icon, insert a description and service schedule and determine the price you want to charge for that app, with as much sophistication or complexity as it needs.

The whole purpose of this is to give you, the accountant, the confidence to be the app authority in the client relationship.