Ignition Enhances E-Commerce Capabilities

Ignition, a revenue generation platform for accounting and professional services, has launched new features aimed at integrating e-commerce strategies into professional services.

New Features:

• Optional Service Selection: Clients can add extra services within proposals, aiding in upselling and cross-selling.

• Service Discounts: Proposals now highlight discounts to speed up conversions.

• AI-Generated Descriptions: The platform uses AI to create service descriptions that emphasise value.

These additions build on Ignition’s existing tools, such as proposal options that use pricing psychology to encourage preferred package selection.

Statements from Leadership and Users:

Guy Pearson, Co-Founder and CEO of Ignition, notes that these updates aim to modernise the sales approach in professional services by applying e-commerce best practices.

Michael Ly, Founder of Reconciled, appreciates how these features make it easier to offer additional services without aggressive sales tactics, contributing to business growth.

Additional Capabilities:

• Proposal Templates: With recommended services and pricing.

• Proposal Options: Utilising pricing psychology.

• Automatic Price Increases: For renewed proposals.

Ignition serves over 7,000 customers globally, who have generated over USD 6.6 billion in revenue using the platform.

About Ignition:

Founded in 2013, Ignition automates and optimises proposals, billing, payments, and workflows for accounting and professional services. The platform supports over 7,000 businesses and has a global workforce across multiple countries.